A Qualitative Lens on a Data-Driven World

Qualitative Research Conference 2017

The MRIA is proud to present our annual Qualitative Research Conference (QRC) taking place on November 2-3, 2017 in Toronto. The theme of this event is "A qualitative lens on a data-driven world", and this conference will provide exactly that!

Qualitative research is experiencing a strong resurgence, and we can thank big data! With more and more stats available to marketers, they are turning to qualitative research to provide insights that turn their information into action and profitable direction. Moreover, qual-quant techniques continue to combine the best of both worlds with innovative uses of technology, while neuroscience research provides evidence-based platforms on which marketers can rely.

Please join us to hear about innovative approaches to using qualitative research in a data-driven world.

Register Now!


Thank you to our Current Sponsors


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