Program at a Glance

Day 1 - Thursday, November 2nd, 2017


11:30 - 12:30

Registration and Lunch

12:30 - 12:45

Opening Remarks and Introduction of Keynote
Speaker: Elizabeth Hall, Chair of QRC

12:45 - 1:45

Keynote - Thriving in Troubling Times
Speaker: Ed Gibson, FMRIA, President, CRC Research

1:45 - 2:00

Bio Break

2:00 - 2:30

The Neuroscience of Mobile Advertising - MediaBrix
Speaker: Diana Lucaci, Founder and CEO, True Impact Marketing

2:30 - 3:00

Virtual Reality in Qualitative Research
Speaker: Vanessa Campbell, Associate Vice President of Design Research, rsg, Sheona Hurd, Director of Social Responsibility Strategy, Ontario Lottery & Gaming Corporation (OLG)

3:00 - 4:00 The Regulatory Environment for Qualitative Research in Canada - What You Need to Know
Speaker: Greg Jodouin, President and Owner, PACE Public Affairs & Community Engagement, MRIA Government Relations Consultant
4:00 - 5:00 Networking Reception


Day 2 - Friday, November 3rd, 2017


8:30 - 9:00

Breakfast & Registration

9:00 - 9:15

Opening Remarks and Introduction of Keynote
Speaker: TBA

9:15 - 10:15

Keynote - Building Empathy in a Sea of Big Data
Speaker: Isabelle Landreville, Senior Partner, Sylvestre & Co., Alyssa Rodrigo, Head of Insights, Labatt Canada

10:15 - 11:15

Panel: Can You Use Qualitative Research to Drive Home Fact-Based Decision Making?
Speaker: Neil Rennert, Market Research Manager—Canada and International, Canada Dry Mott's Inc.
Panelists: Linda Frey, Head of Business Strategy, Dentsu Aegis Network, Juliann Ng, Vice President - Consulting, GfK, Aditi Quadras, Director of Consumer and Market Research, CIBC, Serra Shular, Vice President and UU Team Lead, Ipsos

11:15 - 11:30

Bio Break

11:30 - 12:00 An Anthropologist's Guide to Understanding the Humans Behind Big Data
Speakers: Johanna Faigelman, Founding Partner and CEO, Human Branding Inc., Sarah McNab, Partner and CSO, Human Branding Inc.
12:00 - 12:30 Defending the Role of Moderator in a World with Increasing Market Research Automation
Speaker: Andrew Konya, Founder and CEO, Remesh
12:30 - 1:45 Lunch
1:45 - 2:45 Keynote - Out of the Depths - the Blue Whale Story
Speakers: Alexander Johnson, Audience Insight Specialist, Royal Ontario Museum, Eva Tolkunow, Manager—Audience Insight, Royal Ontario Museum, Lydia Zorn, Executive Vice President, Insignia Marketing Research
2:45 - 3:15 Revolutionizing Qualitative Recruitment with Technology
Speaker: Dan Weber, President and CEO, itracks
3:15 - 3:45 The Best of Both Worlds: Combining Qualitative at Scale with Individual Exploration
Speaker: Jim Bryson, Founder and President, 20/20 Research
3:45 - 4:00 Bio Break
4:00 - 4:30 Incorporating AI into Qualitative Research - Meet Our Virtual Moderator
Speaker: Luis Carreiro, Co-Founder, Elsient, Laura Craig, Co-Founder, Elsient
4:30 - 5:30 Wrap up and Networking Reception


Thank you to our Current Sponsors

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